Your visual identity is the image you portray to the world. We help you distill your story into a cohesive visual identity rooted in a distinctive, memorable, and simple logo system.
The first step of the process is always defining who you are and why you exist. MDC will walk you through discovering this if you haven't ever done so yourself. We also define your business goals and what you hope to accomplish with a rebrand.
Here we define the visual style and aesthetic that will most help you accomplish your business goals. Moodboards help us explore many style very quickly and let you know what you're signing up for.
Once we have goals defined and a style decided, we get to work. We try tons of visual ideas, throw logos on shirts, make fake website mockups — testing as many ideas as we can to see which ideas really hit the mark.
Then we're done! Now we celebrate — tacos are on us. And don't worry, we'll always be here for you just in case you forgot to ask for the logo in 132px x 85px or whatever random need comes up. Now you can enjoy the fruits of a beautiful, thoughtful visual system, identity, or product. And the tacos, obviously. Cheers!